The Indian division of Dentsu has entered into a strategic partnership with Arthur D. Little, aimed at expanding its client offerings with advanced strategic consulting services. This new alliance is set to bolster Dentsu’s capabilities in delivering comprehensive solutions in strategy, management, and innovation.
Narayan Devanathan, President & Chief Strategy Officer for South Asia at Dentsu, highlighted that the partnership is designed to provide clients with enhanced expertise across various domains, including strategy formulation, management optimization, and innovative practices. The initial focus of the collaboration will be on specific sectors within the Indian and South Asian markets. Should the partnership prove successful, there is potential for broadening its scope, leveraging the global presence and industry-agnostic nature of both organizations.
Harsha Razdan, CEO for South Asia at Dentsu, expressed enthusiasm about the new alliance: “We are incredibly excited about expanding our service offerings to our clients. Dentsu’s commitment is to adopt a holistic, customer-centric approach towards driving clients’ growth. Facilitating further brand transformation necessitates collaboration with industry-leading providers, and our partnership with Arthur D. Little embodies this principle.”
Razdan emphasized that the partnership aims to create a synergistic service offering designed to foster growth for both clients and the organizations involved. “Arthur D. Little has a well-established reputation in its field. By introducing a complementary range of services, we aim to enhance the value-driven solutions we provide to our clients.”
Devanathan further elaborated on the strategic importance of the alliance: “Our clients increasingly expect us to address their business challenges, either through our in-house capabilities or by collaborating with external experts. The partnership with Arthur D. Little is a tangible demonstration of our commitment to being true partners to our clients.”
Founded in 1886, Arthur D. Little is recognized as one of the world’s oldest management consulting firms, renowned for its leadership in strategy, operations, and innovation. This partnership marks a significant opportunity for Arthur D. Little to access new projects and growth avenues, particularly within the dynamic South Asian market.
Amit Dakshini, Partner at Arthur D. Little, noted: “Partnering with a global leader like Dentsu enables us to deliver end-to-end, outcome-driven solutions that drive accelerated sales growth, personalized customer experiences, and market leadership. We envision this collaboration as a means to support Indian brands in establishing a strong global presence.”
Satya Easwaran, Partner and Country Head for India at Arthur D. Little, also expressed excitement about the partnership: “We are thrilled with this unique strategic alliance in the industry. Our collaboration with Dentsu will pave the way for cultivating long-term client relationships while driving significant business outcomes.”
The strategic partnership between Dentsu and Arthur D. Little signifies a robust integration of consulting and marketing expertise, aimed at providing comprehensive, value-driven solutions to clients across South Asia and beyond.
